Account activity

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Value Rent-a-Car, Boca Raton, Fla., to Gray Kirk/VanSant Advertising, Baltimore, for its $7 million account, previously at Harris Drury Cohen, Fort Lauderdale.

Monorail, Atlanta, a new personal computer marketer, said today it has hired Donino & Partners, Atlanta, for advertising and marketing. Monorail, which will specialize in low-price PCs, said it plans a multimillion-dollar campaign, beginning with trade ads this fall and consumer ads beginning next year.

US West Media (Continental Cablevision), Englewood, Colo., has chosen Margeotes/Fertitta & Partners, New York, and Martin/Williams, Minneapolis, as finalists in its $30 million review. There was no previous national agency. A final decision is expected next month.

Copyright November 1996, Crain Communications Inc.

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