Account activity

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Toys 'R' Us, Paramus, N.J., has awarded its $40 million creative account to Wells Rich Greene BDDP Advertising, New York. The previous agency is J. Walter Thompson, New York, although WRG has been doing projects for Toys "R" Us since 1994. Quantum Media International, a subsidiary of Bohbot Entertainment and Media, will continue to do media buying.

Nextel Communications, McLean, Va., has chosen Mullen Advertising, Wenham, Mass. as first agency of record for its $10 million to $15 million account.

Citing a conflict, Ketchum, San Francisco, has withdrawn from the Bay Networks review. That leaves Anderson & Lembke, San Francisco, New York shops Bozell and Lord, Dentsu & Partners; Cohn Godley Norwood, Boston; and FGI Marketing, Chapel Hill, N.C., to compete for the estimated $5 million Santa Clara, Calif., company's account.

Hunt Marketing Group, a Seattle direct marketing agency, picked up projects from Edmark, a Seattle software firm being acquired by IBM Corp.; Wall Data, a Kirkland, Wash., business software marketer; and Allied Telesyn International, a Sunnyvale, Calif., and Bothell, Wash., hardware maker.

Cape Cod Potato Chips, Hyannis, Mass., has named Hunt Adkins, Minneapolis, as its agency of record. Billings were not disclosed.

Copyright November 1996, Crain Communications Inc.

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