Account planners hit Web

Published on .

The Account Planning Group of the United States, a group for executives in the discipline of account planning, opened a Web site at The site, housed by Winkler McManus Advertising, San Francisco, is designed to show, among other things, how account planning works with the creative process. The site will sell sponsorships for $120 per year to companies such as market researchers, headhunters and focus group recruiters.

Copyright August 1996 Crain Communications Inc.

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