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accounts in play

Bell Atlantic Corp. (media) New York $200 million Bedford Group, Atlanta Incumbents Arnold Communications, Boston (pitching with Draft Worldwide, New York), TBWA Chiat/Day, TN Media and Zenith Media (pitching with Media Direct Partners), all New York May

Merrill Lynch & Co. New York $70 million Bismark Corp., Dennis, Mass. D'Arcy Masius Benton & Bowles, Lowe Group and J. Walter Thompson Co., all New York. (Incumbent Bozell Worldwide, New York, not participating.) June

Royal Caribbean and Celebrity Cruise Lines (media) Miami $40 million Jan Apple, Minnetonka, Minn. Incumbents Harris Drury Cohen, Fort Lauderdale, Fla., and McKinney & Silver, Raleigh, N.C.; Media Partnership, Norwalk, Conn.; five undisclosed others May

The Pep Boys-Manny, Moe & Jack (creative) Philadelphia $30 million None Bates USA, New York; DDB Needham Worldwide, Chicago (incumbent Cliff Freeman & Partners, New York, not participating) Spring

Qualcomm (wireless phones), San Diego $20 million None BBDO Worldwide, Los Angeles, Fallon McElligott, Minneapolis, Leagas Delaney, San Francisco, TBWA Chiat/Day, Venice, Calif., and Wieden & Kennedy, Portland, Ore.; incumbent DGWB, Irvine, Calif. June

L.A. Cellular Los Angeles $15 million Select Resources International, West Hollywood, Calif. DDB Needham Worldwide, Los Angeles; Deutsch, Marina del Rey; Fogarty Klein & Partners, Houston; McCann-Erickson Worldwide, San Francisco May

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