Acer America, Riney split

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Acer America Corp. is parting with Hal Riney & Partners, San Francisco, in the wake of the PC marketer's decision to shift to product ads from brand ads and its first-quarter purchase of Texas Instruments' notebook PC line. Creative on the estimated $10 million account goes to San Francisco ad boutique Kahn/Weber/Harris; Riney will handle media until a media buying review later this year. In key staff changes, Steve Weeks is leaving as marketing communications manager to take a similar post with Hewlett-Packard Co.'s business PC division. Tom Henry is leaving as Acer's director of marketing communications, as expected. Riney, meanwhile, retains the estimated $7 million-to-$10 million corporate brand account of Taiwan-based parent Acer Group.

Copyright April 1997, Crain Communications Inc.

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