Jakeman Leaves CMO Post at Activision Blizzard

Departure Follows Media Account Shifting From Incumbent MEC to OMD Without a Review

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Brad Jakeman
Brad Jakeman

Brad Jakeman, exec VP-chief marketing officer at gaming giant Activision Blizzard, has left the company, Activision confirmed.

Mr. Jakeman joined the video-game giant in late 2008 and soon after brought on WPP's MEC as the company's media agency of record. He then shook up Activision's agency roster with the addition of new creative shops Toy and BBDO. Last July Deutsch's Eric Hirshberg joined the company as CEO, and the senior team replaced "Guitar Hero" creative agency CP&B with Omnicom Group's TBWA/Chiat/Day.

Mr. Jakeman's departure immediately follows the company's recent move to shift its media business from MEC to Omnicom's OMD without a review. Before joining Activision, he had a stint as exec VP-marketing at Macy's . At that time, MEC was supporting Macy's $500 million media business, so it's understood that the relationship between Mr. Jakeman and MEC was strong.

Activision also works with digital firm Sapient Nitro and PR entertainment firm PMK-BNC. It's not immediately clear how Mr. Jakeman's departure will affect these agency relationships.

It's also not immediately clear why Mr. Jakeman is leaving, but an executive close to the company said that he's flocking to the East Coast for a senior-level marketing gig. Activision is based in Santa Monica, Calif.

Activision is currently entrenched in buzz with the launch of "Modern Warfare 3," which is its next "Call of Duty" installment, as well as the launch of a paid-subscription program.

Mr. Jakeman did not immediately respond to a call for comment.

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