Actor Goldblum expands Apple role

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Apple Computer, Cupertino,. Calif., breaks two new "Think different" spots tonight in its ongoing iMac computer campaign. The commercials feature actor Jeff Goldblum talking on camera about unchic "beige" computers and "consumer" fears of being left out of the e-mail and Internet revolution, said Apple. Mr. Goldblum supplied the voice-over only for the first iMac spots. TBWA Chiat/Day, Playa del Rey, Calif., handles Apple. The spots break on ABC's "Home Improvement" and will air through October.

Copyright October 1998, Crain Communications Inc.

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