Ad accounts: On the move

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McNeil Pharmaceutical Co.'s Nicotrol$41 millionSaatchi & Saatchi Advertising's Healthcare Connection, New York DDB Needham Worldwide, New York
Procter & Gamble Co. (print buying and planning)$250 million Leo Burnett USA, ChicagoSaatchi & Saatchi Advertising, New York
Montgomery Ward & Co.$50 million-plusDDB Needham Worldwide, ChicagoDavid Cravit & Associates, Chicago
Clorox Co.'s Armor All automotive care products$30 million-plusDDB Needham Worldwide, San FranciscoFoote, Cone & Belding, San Francisco
Bausch & Lomb Ray-Ban Sunglasses$40 millionBozell Worldwide, New York Bartle Bogle Hegarty, London
Bayer Corp.'s Femstat-3 brand$35 millionEuro RSCG Tatham, ChicagoLeo Burnett USA, Chicago
Bayer Corp.'s Aleve$70 million BBDO, ChicagoD'Arcy Masius Benton & Bowles, New York
GTE Corp.$80 millionOgilvy & Mather, New YorkFocus GTE and Temerlin McClain, both Dallas
Samsonite Corp.$30 million TBWA Chiat/Day, Venice, Calif.Leo Burnett USA, Chicago
Pacific Bell mobile services account$30 millionKetchum Advertising, San FranciscoOgilvy & Mather, Los Angeles
Mobil Oil (media buying)$60 millionOptimum Media, New York, and Arnold Communications, BostonArnold Communications; Grace & Rothschild, New York; DDB Needham Worldwide, New York
Wendy's International
(media buying)
$100 millionBates USA, New YorkZenith Media, New York
PrimeCo PCS$35 million to $50 millionRichards Group, DallasAngotti, Thomas, Hedge, New York
BankAmerica Corp.$60 million Deutsch, New York and Santa Monica, Calif.Ketchum Advertising, San Francisco
Phillips-Van Heusen Corp.'s
Bass, Gant, Izod
and Van Heusen brands
$35 million to $40 millionTBWA Chiat/Day, New York Weiss, Whitten, Stagliano, New York
Delta Air Lines$100 millionSaatchi & Saatchi Advertising, New YorkBBDO Worldwide, Atlanta
Gateway 2000$70 millionD'Arcy Masius Benton & Bowles, Los AngelesCarmichael Lynch, Minneapolis; Finex, London; Optimedia, London; and Dentsu, Tokyo
Taco Bell Corp.
(creative only)
$200 millionTBWA Chiat/Day, Venice, Calif.Bozell, Costa Mesa, Calif.
Saab Cars USA$50 million Martin Agency, Richmond, Va.Angotti, Thomas, Hedge, New York
Nike (retail and
retail branding)
Up to $50 million Goodby, Silverstein & Partners, San FranciscoWieden & Kennedy, Portland, Ore.
Domino's Pizza$75 million Campbell Mithun Esty, Minneapolis (creative) and J. Walter Thompson USA, Detroit (media)Grey Advertising, New York
Long John Silver's$60 millionJordan, McGrath, Case & Taylor, New YorkTemerlin McClain, Dallas
Quaker Oats Co.
(select brands)
$40 millionFoote, Cone & Belding, ChicagoJordan, McGrath, Case & Taylor, New York
Hasbro$30 millionGrey Advertising, New YorkArnold Communications, Boston
Sun Microsystems$60 million to $70 million Lowe & Partners/SMS, New York and San FranciscoJ. Walter Thompson USA, San Francisco
ABC Television$35 millionTBWA Chiat/Day, New YorkGrey Entertainment, New York
Metro-Goldwyn-Mayer$90 million to $100 millionBBDO Worldwide, Los AngelesSaatchi & Saatchi/Pacific, Torrance, Calif.
Black & Decker Corp.$30 millionMcCann-Erickson Worldwide, New YorkMcCann and Fallon McElligott Berlin, both New York
Compiled by Natalie Bortoli

Copyright June 1997, Crain Communications Inc.

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