Hoag Levins joined Ad Age last week in the new post of editor of Ad Age Online, with editorial responsibility for AdAge.com, e-mail news products and other digital content.
Mr. Levins, 54, based in Ad Age's New York headquarters, stepped down in early January as executive editor of APBnews.com. He worked as the top editor of the crime-news Web site since its founding in August 1998.
APBnews, which ran into financial problems and last July filed for protection under Chapter 11 of the U.S. bankruptcy code, earned a reputation for its high-profile, hard-hitting content on crime and justice as well as its ambitious Web design.
Mr. Levins earlier was executive editor of Editor & Publisher, a newspaper industry magazine where he helped build its Web site. He also worked as an investigative reporter for the Philadelphia Daily News.
"We've never been more optimistic about the potential of the Web as a vehicle to help deliver news, analysis and data to our readers. Hoag is passionate about the power of digital media, and we're delighted to bring him on board at Ad Age," said Scott Donaton, editor of Advertising Age.
Ad Age also named Aris Georgiadis, 31, to the new post of associate editor of Ad Age Online. Mr. Georgiadis, who is based in New York, worked with Mr. Levins at APBnews as assistant managing editor for production.
Ad Age has been online since the early '90s, starting with coverage on Prodigy and Apple Computer's now-defunct eWorld and launching AdAge.com in the mid-'90s. Mr. Levins will work on a redesigned AdAge.com, expected to launch later this year.
In another staffing move, Ad Age promoted Mercedes M. Cardona to financial editor, a new post in New York in which she will direct Ad Age's financial and economic coverage while continuing to cover the financial services industry. Ms. Cardona, 36, joined Ad Age as a reporter in 1997 after covering institutional investment management at Pensions & Investments, a Crain Communications sibling publication.
"The economy is the story of the year in advertising, media and marketing," said Bradley Johnson, Ad Age's deputy editor. "We marked our intentions to cover the story this year starting with a Jan. 1 issue devoted to the theme 'The Party's Over.' Whether the news is good or bad, Mercedes Cardona and Ad Age will deliver economic stories that need to be told."