Advertising Age has hired Matthew Quinn as executive editor, to build out its coverage of the business of marketing and media.

Mr. Quinn, who starts May 6, has been editor of The Wall Street Journal's CFO Journal, which covers news and trends important to chief financial officers and other corporate-finance executives. It is a return to Crain Communications for Mr. Quinn, who helped launch Financial Week in 2006 and eventually served as assistant managing editor. He has reported on commercial banking, investment banking and corporate cash management and worked at Inc. and CFO Zone.

"We often talk about how effective chief marketers successfully partner with other C-level roles in the organization," said Editor Abbey Klaassen, as evidenced Ad Age's Marketing+Tech: The Rise of CMO-CIO Alignment event on May 20. "As such, the marketer needs to speak the language of his or her colleagues, including -- and perhaps most importantly -- the CFO and CEO. Our hiring Matt helps ensure we're also speaking that language."

Ad Age has also hired Michael Sebastian as a media reporter, covering publishing and other media categories. Mr. Sebastian launched and served as managing editor of Ragan's PRDaily.com, a website and newsletter covering social media, marketing and PR. He will also start May 6.

Mr. Sebastian's appointment comes as Nat Ives takes on a new role as senior editor of media and innovation, where he will use his knowledge of the publishing and digital spaces to help Ad Age explore new types of digital storytelling and honing its blog/contributor strategy.

Additionally, reporter Alexandra Bruell will add coverage of digital agencies to her duties, which include covering PR and media shops. Reporter John McDermott will add coverage of consumer electronics coverage to his mobile-marketing/telecom beat.