Mr. Levins, 54, who will be based in Ad Age's New York headquarters, formerly was executive editor of APBnews.com. He worked as top editor at the crime-news site since its founding in August 1998. APBnews ran into financial problems as a dot-com, filing for bankruptcy last year, but it has earned a reputation for high-profile, hard-hitting content on crime and justice as well as its ambitious Web design.
Mr. Levins earlier was executive editor of Editor & Publisher, a newspaper industry magazine where he helped build its Web presence. He earlier worked as an investigative reporter for the Philadelphia Daily News.
"While other media are cutting back their Web efforts, Ad Age is expanding," said Scott Donaton, editor of Advertising Age. "We're focused on the long term, and we've never been more optimistic about the potential of the Web as a vehicle to help deliver news, analysis and data to our readers. Hoag is passionate about the power of digital media, and we're delighted to bring him onboard at Ad Age."
Advertising Age has had an online presence since pre-World Wide Web days, starting in the early '90s with content on Prodigy and Apple Computer's now-defunct eWorld. A redesigned AdAge.com is expected to launch later this year.
Copyright January 2001, Crain Communications Inc.