Ad Age/IAG's Top Spots

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Quiznos Sub's "Baby Bob" secures the most-recalled spot of the past two weeks, trailed by Kellogg Raisin Bran's latest installment in its "Johnson" campaign. Also capturing viewer attention were ads from Walt Disney and Carnival Cruise Lines. See the top spot at QwikFIND aap24k


Rank/Brand Ad Description Index

1 Quiznos Sub Oven Roasted Turkey Sub-Baby talks about mom's sub, strained peas 201

2 Kellogg's Raisin Bran Crunch-Johnson picks up pencil, boss thinks he's gone 200

3 Hallmark Card Organizer-boy asks mom for apology card, shaved brother's head 198

4 Crest Whitestrips Premium-woman puts on makeup, don't forget to whiten 181

5 M&M's Megan Mullally sings about M&M colors, nothing rhymes w/orange 175

6 Walt Disney 50th Anniversary- Dumbo flies near Empire State Building 174

7 Red Lobster Jumbo Shrimp-scenes of shrimp, big, sweet, crunchy, decadent 174

8 Three Musketeers Women make new year's resolutions while shopping, 45% less fat 162

9 Mortgage-woman tells banker, "thanks anyway," in dining room 162

10 Carnival Cruise Lines Older couple golfs, gets massage, sight sees, Beyond the Sea song 162

Source: Intermedia Advertising Group ( Only new campaigns considered, airing weeks of Jan. 3 -Jan. 16. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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