Ad Age/IAG's Top Spots

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All spots in this month's Top 10 launched during the Super Bowl or Academy Awards telecasts, including Anheuser-Busch's "Applause" spot, which registered as the best-liked of the past four weeks. To view the Top Spot and see top 10 most recalled spots for the month, go to QwikFIND aaq37s


Rank/Brand Ad Description Index

1 Anheuser-Busch People in airport applaud soldiers walking past; thank you 252

2 Budweiser Clydesdales kick snowballs at another group 189

3 Budweiser Designate a Driver-Cedric motions he's designated driver 185

4 Ameriquest Mortgage Man cooks dinner for woman, cat knocks over red sauce 185

5 Ford Convertible Mustang-officer and frozen stiff driver (:60) 181

6 NFL Network Joe Montana on beach; Curtis Martin sings with NFL players; 176

7 Cadillac XLR-girl sneaks out of house and takes car 163

8 Pepsi Man asks Spartacus to claim lunch bag 160

9 Man meets with chimps, bad idea to name product 'the Titanic' 159

10 Ford Convertible Mustang-officer and frozen stiff driver(:30) 158

Source: IAG Research ( Only new ad executions considered, airing weeks of Jan. 31 - Feb. 27. The Likability score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period. (Likability Index) 100 equals average.

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