Ad Age/IAG’s Top Spots

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An M&M’s Dark Chocolate spot, featuring Red and Yellow in a sit-down with Darth Vader, ranked as the best-liked new ad of the past month. Spots from Veet and Skittles joined Sears Ty Pennington Style, Quiznos Subs and the U.S. Postal Service on the Likability Top 10.

Rank/Brand Ad Description Index

1 M&M's Dark Chocolate--Red and Yellow M&M sit with Darth Vader 222

2 Real Calif. Cheese Happy Cows--Cows throw rooster out of the barn 186

3 Veet Bladeless Razor Kit--Brunette sings and dances in bathroom 170

4 Sears Ty Pennington Style--Ty makes new fork, scenes of his line 164

5 Skittles Smoothie Mix--Sheep boys eat new Skittles on tree stump 155

6 UPS Weather reporter says to stay home, UPS truck picks up package 147

7 Quiznos Subs Mesquite Chicken with Bacon Sub--Baby Bob can't wait for molars 142

8 U.S. Postal Service gives packages to Angie, she hides in office 142

9 Starburst Teen’s friend shoots Starburst into mouth, misses 141

10 Bush's Boston Recipe--Jay Bush at one of Boston's famous universities 140

Source: IAG Research ( Only new ad executions considered, airing weeks of March 28 - April 24. The Likability score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period. (Likability Index) 100 equals average.

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