Ad Age/IAG's Top Spots

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A 15-second spot from Burlington Coat Factory, featuring a man locked out in the cold, ranks as the most-recalled ad this time. In second place, a spot for PepsiCo' s Sierra Mist that promotes a free sample. The first installment of the Saturn Ion campaign is also getting noticed. See the Top Spot at QwikFINDaao37h


Rank Brand Ad Description Index

1 Burlington Coat Factory Animals w/ winter coats, man locked out 209

2 Sierra Mist Free sample of Sierra Mist at KFC, man in disguise 194

3 Breathe Right Nasal Strips-boy on bed, head flattens 171

4 10-10-220 Hulk Hogan & Terry Bradshaw try ballet 168

5 Saturn Ion-drives past swings, "now leaving childhood" 159

6 RadioShack Accessories vs. "Shaq"-cessories 159

7 Hallmark White teddy bear on orange-soda conveyor belt 159

8 MSN Butterfly pulls lever to get rid of unwanted solicitors 156

9 Excedrin QuickTabs-"fit in pocket better than glass of water" 153

10 Burger King Steve Harvey announces that the Whopper is 99› 150

Source: Intermedia Advertising Group ( Only new campaigns considered, airing weeks of Jan. 6-Jan. 19. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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