Ad Age/IAG's Top Spots

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Ford's exclusive sponsorship of Fox's "24" premiere paid off in recall, as it claimed the No. 1 position as the most-remembered ad of the period. Clairol's new Herbal Essences shampoo spot is also a big winner. See the top spot at

Rank Brand Ad Description Index

1 Ford "Make your getaway," post-"24" premiere (:180) 237

2 Toys "R" Us Big Toy Book-giraffe reads to kids 234

3 Clairol Herbal Essences Blonde in shower squeals w/ delight (:15) 232

4 Ford "Start your day," pre-"24" premiere (:180) 229

5 Payless Buy one get one half off sale with Star Jones 204

6 Clairol Herbal Essences Blonde in shower squeals w/ delight (:30) 192

7 1 800 CALL ATT Carrot Top interrupts students, poses as tutor 192

8 MSN Butterfly man gives pictures to family & friends 190

9 Burger King X-Treme B&C Whopper-Homer Simpson wins cook-off 184

10 Capital One No-Hassle Card-man knocked over by giant snowball 181

Source: Intermedia Advertising Group ( Only new campaigns considered, airing weeks of Oct. 28-Nov. 10. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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