Ad Age/IAG's Top Spots

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Subway's new effort featuring twins Herman and Sherman (but no Jared) claims the top two spots this week. Also climbing among the most memorable include spots from the fall campaigns for sister retailers Gap and Old Navy: Fran Drescher makes her spokeswoman debut for Old Navy, while Madonna and Missy Elliot perform a duet for Gap. See the top spot at QwikFIND aao89r

Rank/Brand Ad Description Recall Index

1 Subway Turkey Breast w/ Honey Mustard-Herman & Sherman lost 100 lbs (:15) 245

2 Subway Turkey Breast w/ Honey Mustard-Herman & Sherman (:30) 242

3 Old Navy Leave it to Cargo--skirts & pants, parents send kids off to school 194

4 Totino's Pizza Rolls-kid bribes friends to get them to move big brother's boxes 188

5 Acuvue Acuvue 2-Rachel surprises Daphne, worried about sticking her finger in eyes 188

6 Gap Jeans-Madonna and Missy Elliott bump hips, on soundstage at end 182

7 Red Bull Energy Drink-cartoon William Tell shoots apple off son's head 179

8 AFLAC Husband asks wife if she wants to start a family, duck in bedroom 179

9 10-10-987 John Stamos sees himself on TV, calls mother, she nags and complains 179

10 Old Navy Cargo Train-"The hippest trip in America," host says "It's time to throw down" 173

Source: Intermedia Advertising Group ( Only new campaigns considered, airing weeks of July 21-August 3. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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