Ad Age/IAG's Top Spots

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Campbell secures the No. 1 spot with an installment from its continuing campaign featuring TV personality Gordon Elliott. Other ads placing among the most-recalled include a 15-second version of a previously running Breathe Right spot and Nokia's Sugar Bowl-themed effort with rapper Snoop Dogg. See the top spot at QwikFIND aap26u


Rank Brand Ad Description Index

1 Campbell Select-Gordon Elliott conducts taste tests at grocery store 236

2 Breathe Right Nasal Spray & Strips-couple makes fun of each other's snoring 235

3 Allstate Auto-man recounts experience switching auto insurance 212

4 Crest Whitestrips-brighter teeth in 14 days or money back 188

5 Nike Bernie Mac gives sermon-like speech in basketball court 182

6 Victoria's Secret Body by Victoria Bra Sale-models flash by to fast drum beat 171

7 Nokia Ultimate Bling Sweepstakes-Snoop Dogg talks trophy theft 170

8 Trojan "This New Year's Eve you can wear one of these..." 168

9 Slim-Fast Whoopi Goldberg says she's a big loser, lose twice the weight 162

10 M&M's M&M's with Dorothy from "Wizard of Oz" 160

Source: Intermedia Advertising Group ( Only new campaigns considered, airing weeks of Dec. 22-Jan. 4. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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