Ad Age/IAG's Top Spots

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The latest spot from AFLAC-featuring its spokesduck in a "film noir" spoof-ranked as the most memorable ad of the period. Also nabbing top recall: JC Penney and Diet Pepsi for ads launched during the Oscars, plus two spots from Burger King. See the top spot at QwikFIND aap43L


Rank/Brand Ad Description Index

1 AFLAC Woman sees private investigator, duck in rain, film noir spoof 267

2 Tide StainBrush-wife explains how to pretreat strains 231

3 Burger King Whopper-office workers, man declares himself "Champion" 215

4 JCPenney Apparel-man in elevator surrounded by women 211

5 Victoria's Secret Heidi Klum talks about test-driving bra 201

6 Nextel Coast-to-Coast Walkie Talkies-emus in NYC 197

7 Burger King Whopper-man accuses coworker of copying his Whopper 190

8 Diet Pepsi Jason Biggs acts like food is hot to get Diet Pepsi at party 186

9 YJ Stinger WWE wrestler Eddie Guerrero dances to salsa music 176

10 Maytag Neptune Drying Center-little girl can't find place to dry dress 164

Source: Intermedia Advertising Group ( Only new campaigns considered, airing weeks of Feb. 16 - Feb. 29. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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