Ad Age/IAG's Top Spots

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The top two slots this week feature fresh installments from DirecTV's "Fan Letter" effort, with Robert Duvall and Joan Cusack. Others claiming top recall status include Pier One's campaign with its new "Queer Eye" spokesman and AT&T's "&" effort. See the top spot at QwikFIND aap45o


Rank/Brand Ad Description Index

1 DirecTV Robert Duvall dramatically reads fan letter by Jason Steeg 266

2 DirecTV Joan Cusack dramatically reads letter from Chris Kopencey 225

3 JCPenney Apparel-man in elevator surrounded by women in spring fashions 215

4 Citibank Identity Theft Solutions-montage of Sandra T., Ruth F., and Jake B. 215

5 Citibank Rewards-woman hangs sign for lost hamster, man spots it under her shirt 185

6 Cialis Lazy moment into right moment, couples lay in hammock, embrace 179

7 Riesen One good Riesen, office worker eats chocolate & relaxes 178

8 Doritos Rollitos-Mia Hamm kicks soccer ball on field 167

9 Pier 1 Imports Couple on leather couch talk to Thom Filicia of Queer Eye 164

10 AT&T All Services-ampersand, people repeat parts of conversations 164

Source: Intermedia Advertising Group ( Only new campaigns considered, airing weeks of March 1 - March 14. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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