Ad Age/IAG's Top Spots

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Five of this week's Top 10 most-recalled spots are in the fast food category, including the top-ranked Domino's spot, promoting its Philly Cheese Steak Pizza. Others ads cutting through the restaurant clutter were Wendy's, Taco Bell and Burger King. See the top spot at QwikFIND aap57u


Rank/Brand Ad Description Index

1 Domino's Philly Cheese Steak Pizza-woman rings doorbell in store (:30) 219

2 Citi Identity Theft Solutions-Bruce L. sits on mower, Fraud Early Warning 218

3 Domino's Philly Cheese Steak Pizza-woman rings doorbell in store (:15) 202

4 Wendy's Homestyle Chicken Sandwich-Mr. Wendy labeled Chicken Info Center 185

5 Degree Stress test, woman is chased by man in car, shuts door 175

6 Garnier 100% Color-blond woman plays pool, 99% player, 1% cheater, 100% color 172

7 Cheez-It Twisterz-close-up of red box, Hot Wings & Cheesy Blue song 170

8 Taco Bell Cheesy Gordita Crunch-couple at gallery looking at colorful painting 164

9 Microsoft Xbox-now only $149.99, jungle natives see Xbox in researcher's tent 162

10 Burger King Spicy TenderCrisp-man says "I'm spicy," coworker doesn't like it 159

Source: Intermedia Advertising Group ( Only new campaigns considered, airing weeks of April 12 - April 25. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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