The concept of interactive marketing has exploded in the past year along with the available new-media platforms. Early experimental efforts based on traditional communications models are giving way to more sophisticated approaches that take full advantage of each medium's unique capabilities. Ads on commercial online services, CD-ROMs and interactive telephone applications have been joined by multimedia experiences on the Internet's World Wide Web and true two-way TV.
With thousands of marketers joining the rush to cyberspace, the second annual Interactive Media and Marketing Awards-sponsored by Advertising Age and Newsweek-set out to turn a spotlight on the best work being done today.
The following pages feature highlights of the 21 awards finalists in seven categories. The winners will be announced during a special ceremony at New Media Expo '95, March 14-16 at the Los Angeles Convention Center.