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[new york] Advertising Age has launched 2.0, a new version of its popular Web site.

The site, located at, boasts increased resources including three daily news feeds covering marketing, interactive and international news; exclusive industry data; a search engine; a cleaner design; and a proprietary ad banner delivery system.

"Ad Age's leadership commitment to the Web and the Web's value as a business-to-business information resource for advertising, marketing and media professionals are significant," said Edward R. Erhardt, VP-publisher of Ad Age. "We have built a loyal and growing audience that now exceeds more than 75,000 page views weekly, representing more than 13,000 unique users.

"Our Web site users will rely on 2.0 as a high-impact, news-you-can-use resource that extends the Ad Age brand of useful, timely and accurate information."

The Web site includes four major content areas: News & Features, Interactive, Ad Age Dataplace and Ad Age International.

In addition to the daily news feeds, editorial coverage includes timely articles and opinions, leading Special Reports, and listings of conferences and events.

"Advertising Age was one of the first business magazines to publish an online edition," said Scott Donaton, executive editor of Ad Age. "This redesign applies what we've learned in the last few years in online publishing to give our audience the best and most user-friendly resource on the Web for advertising, marketing and media information." 2.0 also introduces a proprietary advertising banner system offering increased banner size and the ability for advertisers to use multiple targeted messages to reach users.

Other editorial features of the Ad Age site include bulletin board discussions on industry issues, people and account moving announcements and critiques of marketer Web sites. 2.0 was developed with i33 Communications, New York.

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