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[london] Advertising Age's Daily World Wire on Disc, an electronic database of all the news stories carried on the wire service in 1995, is available starting today.

Quarterly updates, starting with the news of 1996, also will be available.

The full text of more than 7,000 news stories is held on two 31/2-inch discs. The discs also contain Folio Infobase software, which allows the user to find stories containing relevant words.

The Daily World Wire is a weekday wire service that supplies marketing, advertising and media news directly to subscribers' computer screens. Ad Age's global network of correspondents gathers the news along with its U.S.-based journalists.


"This product will save World Wire subscribers' time in searching for past news stories. It's also a unique research tool for anyone who needs to quickly pull together global marketing information for a pitch or a report," said Bill Britt, Daily World Wire editor.

For Daily World Wire subscribers, the 1995 edition costs $595 and quarterly updates $150. For non-subscribers, the 1995 edition is on sale for $895 until Sept. 1. After that, the annual edition will be $995 and updates $250.

To request an order form, fax Mr. Britt at 44-171-457-1440. For more information about subscribing to the Daily World Wire, call Christine Yun in New York at (212) 210-0789 or fax (212) 210-0111.

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