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Adidas names first global media head

[london] Adidas International has joined the trend of clients hiring global media chiefs. Jason Dawes, currently media group director-worldwide of London-based Zenith Media, moves to Amsterdam in July to become global media controller for Adidas International. Mr. Dawes, who will report to Global Advertising Director Neil Simpson, will fill a new post. Currently, regional marketing communications managers handle both advertising and media for Adidas. Initiative Media handles media buying for Adidas in continental Europe, while the media department of London ad agency Leagas Delaney has the U.K. account.

India's Zee TV to launch in U.S.

[bombay] EchoStar Communications Corp. and Zee Network, Asia's most popular Hindustani-language satellite broadcaster half-owned by Rupert Murdoch's News Corp., have signed a deal to broadcast Zee TV channel in the U.S. Slated to debut in the U.S. Aug. 15, Zee TV will target the 1.2 million Americans of Indian origin.

Tough EU tobacco draft expected

[brussels] The tobacco industry will be lobbying members of the European Parliament intensely over the next three weeks to get them to trip up the proposed European tobacco ad and sponsorship ban at the final stage before it becomes law. Parliament members representing 15 countries will vote on the draft directive May 11 to 14. If the draft directive goes through, member states will have three years to incorporate it into their laws. Then, tobacco companies would be able to use print ads for a year after that. Sponsorships would have two years to wind down, and existing sponsorship of events organized at world level would get five years.

Lees joins interactive iXL

[london] U.S. interactive communications company iXL has recruited a sales and marketing director for its new London office. David Lees is well-known in the U.K. media world, having spent 14 years with London radio station Capital.

Schlotzsky's to open in Australia

[sydney] Schlotzsky's, a U.S. deli chain, said it plans to open 100 stores in the Sydney and Melbourne central business districts by the end of next year and will launch "an advertising blitz campaign" later this year. Four unspecified small and boutique agencies in Sydney and Melbourne have been asked to pitch for the initial campaign to spend around $2 million.

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