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Tobacco labels at issue in Canada

[vancouver, british columbia] Tobacco marketers will challenge the province's authority to require the listing of toxic ingredients on cigar and cigarette packages if a proposed law is passed. Federal officials indicate it may be permissible for the province to impose stricter guidelines. Federal tobacco regulations already require packages to carry health warnings.

M&C Saatchi wins Bethlehem 2000

[london] M&C Saatchi will handle the estimated $50 million integrated marketing effort for the Bethlehem 2000 project. M&C is already working on the U.K.'s millennium celebrations with New Millennium Experience Co. Caribiner, a live-event company, is working on the events.

Weather Channel pulls out of Europe

[london] The Weather Channel is pulling the plug on its European operations in Germany, Italy, the Netherlands and the U.K. Meanwhile, the network is expanding in Latin America.

Turner woos Taiwan TV viewers

[hong kong]Turner Broadcasting System Asia-Pacific launched a campaign to convince TV viewers to demand its channels be put back on the air.

Turner channels CNNi and TNT & Cartoon Network were dropped on some systems in January as rivalry escalated between Eastern Multimedia and Koo's United Communications Group. Ads ran in Chinese- and English-language dailies urging viewers to call a hotline; more than 3,000 viewers responded. Turner is using follow-up ads and direct mail to have the channels reinstated.

Japan ad billings at record $48 billion

[tokyo] Japanese advertising billings hit a record high in 1997 despite the country's economic downturn that started late last year, a financial daily reported. Total billings are estimated to have risen by 3.5% from 1996, to $48 billion. Competition among automakers along with increased spending by the telecommunications and information technology sectors are the main reasons for the increase, Nihon Kogyo Shimbun reported. Japan's three biggest advertising companies-Dentsu, Hakuhodo and Tokyo Agency-all posted record billings for the year. Dentsu reported total billings of $10.64 billion, marking a 6.2% increase over 1996 figures. TV billings, the shop's largest sector, were up by 6% to $5.27 billion for the year. Hakuhodo posted total billings of $5.68 billion, marking a 7.3% increase over 1996. Tokyu had billings of $1.59 billion, up 6.5%.

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