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Tamagotchi pets get first ads

[tokyo] Bandai is mounting its first consumer campaign for Tamagotchi "virtual pets." The print and TV advertising, running from the end of November through January, commemorates the first anniversary of the toy. Tamagotchi took much of Asia, Europe and the U.S. by storm; Bandai estimates it will have shipped 15 million units from its launch through the end of this year.

Coke unveils guarana drink in Brazil

[rio de janeiro] Coca-Cola Co. is launching Brazil Kuat into the new, increasingly popular segment for guarana soft drinks. The beverage is backed by a $10 million budget that includes point-of-purchase promotions and a 30-second commercial. The spot was created by Goldberg Moser O'Neill, San Francisco, and adapted in Brazil by Duailibi Petit Zaragoza.

Canada targets telemarketers

[ottawa] Proposed revisions to Canada's Competition Act would impose new rules on telemarketers and ban deceptive practices including having buyers pay in advance for grossly overpriced goods. The amendments now before Parliament include new disclosure requirements during calls that will help Canadians distinguish between legitimate operators and scam artists, said Industry Canada, which oversees many of the country's business regulations. Other proposed measures would give officials more regulatory power.

Global ads readied for Fetish scent

[london] Renaissance Cosmetics is mounting a global campaign for its new Fetish teen fragrance. Duckworth Finn Grubb Waters, recently appointed to Renaissance's European business, will adapt locally ads that have been created by Lambesis, Del Mar, Calif. The campaign kicks off in the U.K. first. Fetish will be backed with a much higher ad budget than is usual in this category, said Sue Powell, appointed last summer to marketing director of Renaissance's Dana U.K. subsidiary, with responsibility also for the rest of Europe. Ad support in the U.K. could hit $5 million.

Warner programming heads to Mideast

[london] Warner Bros. International Television signed a multiyear pay-TV deal with Orbit Satellite Television & Radio Network in the Middle East. Warner Bros. has the option to buy an equity stake in Orbit's Super Movies 24-hour movie service. Orbit's America Plus channel will have pay-TV broadcast rights to several Warner Bros. series. Orbit-ESPN Sports channel will have the license for HBO Boxing's "After Dark" series, and Orbit's Fun Channel will show Warner Bros.

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