Revlon moves buying to Y&R
[london] Revlon is centralizing its estimated $70 million to $80 million in worldwide media buying business outside the U.S. at Young & Rubicam from a number of different agencies and media buying companies, including CIA in some markets. Revlon uses its own New York-based in-house agency for creative work, plus media buying in the U.S.
Turner picks Bertin for regional post
[paris] Turner Broadcasting System Europe Distribution has recruited Jean-Luc Bertin to the new position of VP for Southern and French-speaking Europe. He will be responsible for network distribution and account management activities for Turner networks CNN International, TNT Classic Movies and Cartoon Network across the region. Based in Paris and reporting to Exec VP Ross Portugeis, Mr. Bertin had been at Bohbot International, where he was VP-international TV and video sales.
'Forbes' names Rau for global ads
[london] Forbes Inc. has named Steven Rau as ad director of Forbes Global Business & Finance, a new English language international edition that launches in March 1998. Mr. Rau was formerly European advertising manager for Forbes, a position he held since 1991. He will continue to be based in London. The international edition has also announced its first advertiser-Turespana, the government group promoting tourism for Spain. Forbes Global Business & Finance will have an estimated total readership of 250,000 and an advertising rate base or guaranteed paid circulation of 50,000 at launch.
FT' exec replaces 'IHT' Asia chief
[hong kong] Terry Damer is replacing Rolf Kranepuhl as International Herald Tribune's managing director for Asia/Pacific. Mr. Damer has held numerous positions at FT, including international advertisement director, circulation sales director and U.K. marketing director. Mr. Kranepuhl has decided for family reasons to return to Europe at the end of this year. Mr. Kranepuhl has been with the IHT for more than 17 years in various positions, including worldwide advertising director in Paris.
Thailand signs Time Warner pact
[bangkok] Thailand has signed a global media deal with Time Warner to rebuild its image abroad. The "Thailand: On the Road to Recovery" campaign will appear in Time Warner-affiliated print and TV outlets around the world; it outlines the nation's plans for economic reform. The U.S.-based media company will be