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If there's any industry in which women are not just prevalent but have excelled, it's marketing. The honorees in last summer's Advertising Age Marketing 100, an annual section that salutes the best and brightest in the business, included women who headed powerful brands such as Mattel's Barbie doll, Nabisco's Air Crisps, Chevrolet's Lumina and Frito's Baked Lay's.

Yet while many women in marketing, media and advertising have solid achievements to their credit, the 25 women we present here are in the spotlight not only because of where they are, but where they're going. In short, they are 25 Women to Watch.

These are the women most likely to follow the trail to the corner suite blazed by executives like Shelly Lazarus, CEO of Ogilvy & Mather Worldwide; Cathleen Black, president of Hearst Magazines; and Lois Juliber, Colgate-Palmolive exec VP. They are also people who help make the marketing industry as rich and

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