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Advertising Age, Interactive Insights and the Institute for the Learning Sciences at Northwestern University will present one of the Midwest's first major conferences on interactive media and marketing this fall.

The Midwest Interactive Conference will be held Nov. 10 at Chicago's landmark Drake Hotel. It is co-sponsored by Chicago-based Tribune Co.

The one-day conference is designed to educate and inform the business community about current and potential interactive applications. Sessions will present case studies and practical advice on how the coming new-media revolution will impact marketers, new and traditional media companies and advertising agencies.

In addition to keynote and luncheon speakers, the conference will include panels on interactive TV and other new-media applications, the challenges of interactive marketing and the changing role of agencies.

"Advertising Age is committed to providing the hands-on information, insight and analysis marketers need," said Edward R. Erhardt, VP-publisher of Advertising Age. "Interactive marketing and media will influence how all of us do business into the next century, and the support of the Tribune Co. as a platinum co-sponsor of this event illustrates how interactivity is impacting traditional forms of media today."

While there have been a growing number of interactive media conferences, few have been devoted to the needs of the Midwest's business community.

"Tribune has served Midwestern communities for 147 years, and we are eager to continue that service through interactive electronic media," said Jim Longson, Tribune Co. VP-technology. "This conference is an important effort to promote new ways to extend markets and to meet customers' needs."

For registration information, contact the Midwest Interactive Conference by phone at (312) 988-7667, by fax at (312) 649-9383 or by mail at 1715 N. Wells St., Suite 34, Chicago, Ill. 60614. Sponsorship information is available from Interactive Insights by phone at (312) 245-0040 or by fax at (312) 649-0601.

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