Mr. Graser will be based in Ad Age's Los Angeles bureau. He will oversee the weekly Madison & Vine e-mail subscription newsletter and report on branded entertainment for Ad Age and AdAge.com. In addition, he will be involved in Ad Age's annual Madison & Vine conference. The next one will be held Feb. 16, 2005, in Beverly Hills.
"Emerging technologies such as digital video recorders are putting consumers in control of content, and that is challenging the traditional business models of the advertising and entertainment industries," said Scott Donaton, editor of Ad Age and editorial director of Madison & Vine. "Ad Age has taken the lead in covering the convergence of these worlds, and Marc really gets what we need to take that very successful operation to the next level."
Mr. Graser comes to Ad Age from Reed Business Information's Daily Variety and Variety, where he covered movie studios such as MGM, DreamWorks and Revolution Studios, as well as entertainment marketing and branded entertainment, video games and other high-tech businesses. Since joining Variety in 1998, he has held the positions of senior writer, film reporter, technology editor and editor of eV, a publication that covered online entertainment. He has also been a freelance writer for movie magazines such as Fade In and Hachette Filipacchi Media U.S.'s Premiere. Mr. Graser is a graduate of Northwestern University's Medill School of Journalism.
"Ultimately, Madison & Vine should be the first place people in the entertainment and marketing communities turn to if they want to learn more about the branded-entertainment space and find out how deals are done, who are the players that broker them and what's worked and what hasn't. Branded entertainment continues to evolve," Mr. Graser said. "It changes all the time. People are hungry for information. Madison & Vine will give them just that."
Starting today, Mr. Graser can be reached via e-mail at [email protected]