Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Three CEOs dropped out of President Trump's advisory council after he was roundly criticized for a weak initial response to the violence in Charlottesville, Va. Intel's Brian Krzanich and Under Armour's Kevin Plank departed after Merck's Kenneth C. Frazier made the first move, The New York Times reports. Trump's response to Frazier was a Twitter tirade, of course. Politico says the episode illustrates "the tricky balancing act for America's CEOs: Avoid Trump and run the risk of being his target — or get close to this White House at your peril."
Also: President Obama's poignant response to Charlottesville was one of the most-liked Tweets of all time, Mashable says. Looks like it just surpassed Ellen DeGeneres' famous 2014 Oscars selfie.
Not in my backyard
The Daily Stormer, which describes itself as "The World's Most Genocidal Republican Website," became a hot potato for web-hosting brands because of its Charlottesville coverage, as Ad Age's Nat Ives and George Slefo recount. First GoDaddy dropped it. Then it tried Google, where it lasted only three hours. The website had published a truly vile post about Heather Heyer, who was killed Saturday while protesting white nationalists.
Also: Facebook took down the event page for the "Unite the Right" white supremacist rally the day before it happened, Business Insider says.
More about Shondaland
ABC's "TGIT" lineup on Thursday nights might as well be called TGFS, as in "Thank God for Shonda," as Ad Age's Jeanine Poggi and Anthony Crupi note. Producer Shonda Rhimes' move to Netflix is bad news for ABC. Her four shows last season accounted for 20% of ABC's primetime scripted gross ratings points and 44% of its points for drama. News about Rhimes' switch adds to advertisers' worries about the amount of content watched on platforms that aren't supported by advertising, like Netflix.
The Pantone Color Institute has named a shade of purple after late singer Prince. The Guardian says the "new hue has been dubbed Love Symbol #2, after the singer's logo and custom-made Yamaha purple piano." The entertainment advisor to Prince's estate adds that it's an "incredible way for his legacy to live on forever." There may be merch too: Prince's estate is talking to partners about possible products in the custom color.
Oooh la la: The French woman in this yogurt ad, from Yoplait's Oui brand, has three lovers, Jean-Luc, Jean-Jacques and Jean-Pierre, as Ad Age's Jessica Wohl reports. Side note: For more on the billion-dollar marketing machine surrounding the trope of the "effortlessly chic French woman," check out last month's entertaining deep dive from Racked.
Doh!: A judge has ordered Costco to pay Tiffany & Co. $19.4 million "for misleading consumers into thinking they could buy legit Tiffany bling at warehouse club prices," as the New York Post reports.
Deal: VF Corp., with brands including The North Face and Timberland, is buying the maker of Dickies hospital scrubs for $820 million, Fortune reports.
CEO news: Pandora's incoming CEO is Roger Lynch, formerly CEO of Sling TV, as Variety notes.
Amusing random video of the day: Because we all need some distraction in these dark times, check out this hilarious low-tech guide on how to make a blockbuster movie trailer. Spotted by Fast Company.
Campaign of the day: A "Game of Thrones" costume designer let slip that the show used furry Ikea rugs to make garb for the ragtag Night's Watch. As Creativity Online's Alexandra Jardine reports, Ikea Norway had a fantastic response to the revelation: a DIY guide.