Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Facebook wants to vacuum up even more of everyone's time and attention with a new video hub called Watch. As Ad Age's Garett Sloane points out, Facebook's shiny new invention has a lot in common with old-school TV. Since Facebook's algorithms will suggest shows based on people's interests and friends, Buzzfeed wonders whether the video hub will exacerbate the "filter bubble" problem. And Recode asks the really big question: Does anybody want to watch TV on Facebook?
Free speech in advertising
The American Civil Liberties Union is suing the Washington D.C. mass transit authority for rejecting out-of-home ads that have an agenda. The ads came from across the spectrum: One was from People for the Ethical Treatment of Animals, another from right-wing pundit Milo Yiannopoulos. He told The New York Times that though he thinks PETA is "deranged," they're in this particular First Amendment fight together. The D.C. transit authority prohibits any ads that try to influence public policy, but the ACLU isn't buying that argument.
Oprah Winfrey and Kraft Heinz are teaming up on health-conscious comfort foods -- soups and side dishes to sell in the supermarket. Oprah told People that she ate "more cauliflower and mashed potatoes than you can imagine" to get one of her signature recipes right. The name of the product line is pretty corny: "O, That's Good!"
Snap Inc.: crackle or pop?
Snap Inc. releases its second-quarter results today, and Ad Age's Garett Sloane says advertisers are looking for clues about whether Snapchat is "the next Twitter – stagnant and stuck – or does it still have a shot at being the next Facebook or Instagram?" There might be clues about what kind of ad tech Snapchat is working on, and whether it might have some innovation planned, since its video-recording Spectacles "were not enough to change its fortunes one way or the other."
Reality bites: Since nostalgic TV reboots are so trendy right now, we'll be seeing a wave of reality show revivals too, as Variety reports. Hello again, "Queer Eye for the Straight Guy."
Burger madness: In Japan, Wendy's has a burger where meat replaces the bun. It's "low-carb," according to Rocketnews24.
Cloaking Gets the Dagger: What on earth is cloaking and why is Facebook cracking down on it? Ad Age's Garett Sloane explains.
ICYM: The Association of National Advertisers says ad agencies and holding companies are behind some non-transparent production practices, as Ad Age's Megan Graham reports. ANA's CEO says "you don't have to be a rocket scientist" to know there's a conflict of interest.
Campaign of the day: Reebok says the Oscars should have an award for fitness trainers who get actors into shape for roles – since without those bulging muscles, the Man of Steel would just be Henry Cavill. The sports brand tweeted its plea to the new head of the Academy of Motion Picture Arts and Sciences, as Ann-Christine Diaz reports in Creativity Online.
Quote of the day: In an op-ed for Fortune, YouTube CEO Susan Wojcicki gets personal talking about gender discrimination in the tech industry: "I've had meetings with external leaders where they primarily addressed the more junior male colleagues. I've had my comments frequently interrupted and my ideas ignored until they were rephrased by men. No matter how often this all happened, it still hurt."