Another ad campaign from Saatchi & Social

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MILAN -- Saatchi & Saatchi has broken a new print and outdoor campaign for the Province of Milan on the cultural and architectural wealth of the region. The four different ads use irony to encourage the public to take advantage of more than 10,000 historical sites in the region.

One ad features a hand holding a computer mouse amidst the backdrop of the Villa Visconti in Lainate, home of the family that ruled Milan in the 13th and 14th centuries, with the tagline, "Come take a walk in a place more stimulating than the Internet."

The new campaign was announced at a press conference on October 23 at the Palazzo d'Arte in Milan which is now showing the exhibit, "Saatchi & Social," 10 years of the agency's social campaigns.

Copyright October 1996, Crain Communications Inc.

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