"There is a growing trend for certain products to use global media, like CNN, Newsweek and Time," says Henry Saputra of the commission."If the government issues more regulations, many producers will opt for global media to advertise their products."
Advertising activities should be left to the commission, not government dealings, he adds. "An advertising commission is the best solution because making an advertisement is an expensive process and, if the government interferes and stops publication or broadcast, it would inflict great financial losses on the industry."
Indonesian media are enjoying unprecedented freedom after the 32-year autocratic rule of President Suharto.
The IAC is holding a national dialog on advertising self-regulation this week.
Copyright December 1998, Crain Communications Inc.