Ad Council aims at youth

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The Advertising Council today unveiled plans for a 10-year PSA campaign directed exclusively toward problems facing American youth. Calling "Commitment 2000: Raising a Better Tomorrow" an "all-out assault" on the problems, Time Inc. Chairman and Ad Council Chair Reginald Brack said the time had come for the council to direct its focus. Time Warner has committed to help raise the estimated $2 million required for the decade-long campaign. The Prudential Foundation has donated $60,000. Young & Rubicam produced an ad called "Pray for the Children," unveiled last week at a meeting with Hillary Rodham Clinton.

Chapter 11
Dow Corning Corp., Midland, Mich., said it has voluntarily filed for protection under Chapter 11 of the Bankruptcy Code with the U.S. Bankruptcy Court in Bay City, Mich. The company said its underlying business is strong, but it is taking the action because of a large number of lawsuits seeking damages from the company's breast implants, "despite the scientific evidence showing no link between implants and disease." The filing "immediately stops all lawsuits against the company," Dow Corning said.

Court TV plans to make its online Law Center service available on the Microsoft Network. Law Center, currently available on America Online, Prodigy and eWorld, offers a variety of law-related information, as well as downloadable documents, games and even a CyberCourt in which judges mediate disputes. Separately, Sendai Media Group said its magazines, including Electronic Gaming Monthly will be available through Microsoft Network.

Discovery Communications acquired Dallas-based Discovery Store, a chain of environmentally oriented product retail stores, which will be renamed the Discovery Channel Stores. The move extends the Discovery Channel's move into retailing and products focusing on the environment and science, including videotapes and CD-ROMs based on programming from the channel.

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