Ad Council cites AT&T chief

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The Advertising Council honored AT&T Chairman-CEO Robert Allen at its 42nd Annual Public Service Award dinner in New York. Mr. Allen said his company will continue assisting children through gestures like a recent $150 million national grant for Internet access in elementary schools. The Ad Council launched last spring a 10-year initiative called Commitment 2000, promising a decade of public service advertising devoted to bettering children's lives.

Reader's Digest will run a section covering both the Ad Council and its Commitment 2000 campaign. Publisher Gregory C. Coleman said the section will run as an advertorial in June 1996 and will cover both the Ad Council mission and details of Commitment 2000. He said the publication will donate a minimum of $5,000 to the Ad Council for each page of advertising in the section and that there will be no limit to its size. AT&T has signed to participate.

"All the major players here are in on it," he said. "We have every reason to believe this will be the largest special section in the history of magazines." Page ads in four-color cost $182,000 at Reader's Digest; ad close for the section is mid-March 1996.

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