Judging rules have been strengthened at this year's International Advertising Festival in Cannes, France, to guarantee that Grand Prix winners are named in both the print and film categories. Last year's judges failed to name a Grand Prix winner in either category. Michael Conrad, group president-deputy chief creative officer, Leo Burnett Co., is this year's chief judge.
Judges will have more entries to sort through this year, with submissions up 12% in the print category and 5% in the film category. In all, more than 9,000 entries have been submitted.
Last night, the festival kicked off its second annual Young Creatives Competition, giving 20 two-person teams of under-28-year-olds 24 hours to develop a print ad for the World Wide Fund for Nature's endangered seas campaign. Winners will see their work appear in international editions of Time and The Wall Street Journal.