Ad Infinitum

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Nissan Motor Corp. USA's Infiniti said it is launching the biggest network and single-model campaign for its redesigned flagship Q45 since TBWA Chiat/Day, Venice, won the account four years ago. Spending will top the $50 million spent to introduce I30 last year. Infiniti will advertise the "Q" in more than 40 magazines, mainly inside front covers, and with a prime-time TV campaign of 30- and 60-second spots. Ads use the tag "Everything changes but the soul," supplanting the "Thinking of you" line featured in a summer ad blitz.

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