Texaco had the right idea: It needs an image campaign. It had the wrong concept: a jingle. Texaco initially asked Bates, BBDO, Lowe, Messner and Saatchi to present jingles in a review for a new $25 million corp. image account. But it halted the review this month to deal with other matters like racism and boycotts. Assuming the review gets back on track, agencies now figure a jingle probably isn't quite what Texaco will want. Maybe Texaco needs a slogan: Equality is Job 1.
Weight Watchers might be getting the royal touch. The Duchess of York, Sarah Ferguson is talking with WW about a reputed $1 million deal to be spokeswoman. This would be Fergie's first major promo gig, though she recently did a one-ad project overseas for Olympus cameras.
Nissan's next spot is just the ticket if you find meter maids to be one of the lower forms of life. In the Altima spot from TBWA Chiat/Day, a quarter jumps off the floor, to the parking brake, through the moon roof, down the windshield and off the wiper into the parking meter-before a meter maid can write a ticket.
Veteran journalist Pete Hamill says he's talked with Mort Zuckerman about being the next editor of the NY Daily News, but no offer yet. . . . IDG's Computerworld today unveils a redesign with bolder graphics and more news. New Publisher Mike Rogers is trying to turn around falling ad pages but says no truth to rumors C'world will shift to controlled circ. . . . At the Comdex computer show in Las Vegas this week, Samsung will promote its push into the women's market by staging a high-style fashion show. . . . More at Comdex: CNET's news.com, promising to cover the convention's party scene, will have a Saatchi/SF-created outdoor ad in Vegas.
Compiled by Bradley Johnson with news from Mark Gleason, Keith J. Kelly, Laura Petrecca, Judann Pollack and Pat Sloan.
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