Yet another stinking fragrance strip, this one an insert for Giorgio Beverly Hills' Hugo Boss in the October Spin. "The world is getting smaller smell better," Hugo admonishes. Flip past the insert, and immediately staring at you is an in-your-face full-page photo of a guy in a gas mask. It's Tim Bob, bassist for Rage Against the Machine, the overly tattooed band featured as the cover story. Was this a witty editorial play by Spin or edgy media tie-in by Grey/NY, agency for P&G-owned Giorgio? A Giorgio spokeswoman says the company and agency are "registering dissatisfaction" with the magazine. But Spin may not see a problem. Counters a spokesman: "We thought Rage could use a little Hugo."
Oracle shop Fathom/LA is working on what could be a $100 million global branding campaign now slated for early '97 to push boss Larry Ellison's scheme of network computing. It will be a TV effort, possibly with print and other media. That's assuming it happens. One exec, noting Ellison's flightiness when it comes to ad spending, says there's a chance Oracle may scrub the whole deal. "Nothing's written in stone," the exec says.
The American Magazine Conference will draw about 700 people to Bermuda this week, but it doesn't look to be a record-breaker. There are notable no-shows. Best excuse: Conde Nast Prez Steve Florio, one of the honorees marching up Fifth Avenue in today'sColumbus Day parade, right behind the grand marshal, NY Gov. George Pataki. Others not making the Bermuda run: Fairchild Pubs Prez Michael Coady and K-III Mags Prez Harry McQuillen. Coady, meanwhile, has new business to attend to: He's expected soon to sign off on Jane, a new twentysomething women's mag from ex-Sassy Editor Jane Pratt. . . . BBDO convinced John Berg to stay in NY as exec VP-sr. acct. dir. Berg, a veteran on Pizza Hut who recently began working on the AT&T account, had considered but then decided against an offer to run FCB/
SF's Levi's business.
Compiled by Bradley Johnson with news from Keith J. Kelly, Alice Z. Cuneo and Mark Gleason.
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