Adages - Women we watch: the good, the bad and the bossy

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Last week Advertising Age came out with its annual Women to Watch issue, featuring 22 successful women who "made a difference" in the advertising industry, largely behind the scenes. This week, Adages launches its own tribute to women who made a difference by eating up the scenery, starring in ads and promotions. Here then is "Women We Watch," actually, we can't keep our eyes off them even if we tried. They're everywhere!

At the top of the list, the Madison Ave. coup of the year, Angelina Jolie, the Tomb Raider star. Snagging Angie for a commercial was not easy. Yes, she's petulant and bossy, just ask the boys at Chrysler who signed her up to do a co-branded spot that will air in later this month for the Jeep Rubicon and the upcoming "Tomb Raider II" movie. She wanted the carmaker's money but declined to hum their tagline "It's a Jeep thing." Angie refused to compromise her integrity by making herself into a human billboard. Who can blame her? She tattooed Billy Bob's brand above her left bicep and he got a lot of buzz from the exposure, while she got nothing, not even a tiny CPM.

Who can forget Kitana Baker ("less filling") and Tanya Ballinger ("tastes great"), the wrestling dames of Miller Lite's "Catfight" campaign? They made a splash this year, although they went over like hard concrete with the Advertising Women of New York, a group that scolded the grapplers, awarding them a "Grand Ugly" award for being offensive to women.

Someone we miss: Ali Landry, 1996 Miss USA and the Doritos Girl. (Remember, she was so hot in a spot she set off sprinklers in a library.) She's now the host of Full Frontal Fashion on the WE Network. But she told Adages recently that she would do an ad campaign if the right one came her way. "In school I never wore the same thing twice," she said. "I always experiment." Someone give this gal a gig!

Last but not least: Kate Duyn was crowned Miss Rheingold 2003 at the Ukranian National Home in New York's East Village in March, after competing against 12 other tattooed and pierced lady barkeeps for the coveted title. The previous Miss Rheingold, who was anointed in 1965, was a "Donna Reed-type," according to a brewery spokesman. Kate is the new face of the recently resurrected brew. She performs "inverted yoga" on top of the bar she tends in the East Village. The brewer is very happy with their Lady Duyn. "She drinks the beer without prompting," said their spokesman. Kate also took a cold bath in a tub of Rheingold suds for a cool print campaign.

Coming soon (we hope): Men to Watch.

Woman in the news

Yes, Judy Wald, formerly of advertising recruitment agency Judy Wald & Associates, does own the signed Picasso print that made big headlines last week when an art framer named W.H. Bailey left it in the subway along with a Sophie Matisse painting inside a large leather portfolio. (Sophie is the great grand daughter of Henri.) A reward of $1,000 flushed out a street vendor who returned the prints. "I don't have any idea how much my print is worth," says Judy. "It was given to me as a present at my first marriage." She wouldn't say how many times she was married. Judy's been flooded with calls from newspapers and TV, and so has Mr. Bailey, who tells Adages that, unlike Judy, the owner of the Matisse wishes to remain anonymous. "Hey, Judy's in advertising, she knows how to generate buzz for herself."

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