Adam West for Ziebart

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Ziebart International, Troy, Mich., plans to break a new national broadcast campaign in March featuring Adam West, star of the 1960s TV series "Batman." Using the tagline, "The ultimate protector," Mr. West will appear in street clothes next to the Batmobile in a trio of 30-second TV spots and in three 60-second radio ads. Mars Advertising, Southfield, Mich., won the estimated $5 million car rust proofing and auto cleaning services account last summer.

Copyright January 1997, Crain Communications Inc.

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