Adauction unwraps CountDown model

Published on . today introduces a service called CountDown, a drop-price format that complements its monthly ActiveBid auction. CountDown, which starts the second Tuesday of the month, offers premium ad inventory at 20% off the rate card on the first day, 40% off the next and 60% off on the last day. Advertisers who buy on the first day of bidding can choose banner placement and scheduling.

Copyright July 1998, Crain Communications Inc.

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