launches online library of advertising creative works

Published on ., a portal serving the advertising community, launched AdFolio, a searchable online library of advertising creative work from around the globe. AdFolio, linked off's homepage, features 3,800 executions of commercials that can be searched by numerous criteria including media (TV, cinema, magazine, newspaper), brand, product, industry category, agency, country and production company. Another 2,700 executions will be added to bring the online library up to 6,500 advertisements. Although the AdFolio library is password-protected, visitors may register for free by creating a log-in and a password.

Copyright March 2000, Crain Communications Inc.

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