Adidas media decision looms

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Sportswear marketer Adidas-Salomon AG, Amsterdam, is expected to pick a new agency for its $84 million continental Europe media buying and planning assignment next week. Ammirati Puris Lintas' Initiative Media presently handles buying and planning for Adidas in continental Europe, both in local markets and regionally. Initiative Media also handles regional Adidas buys across Asia and Latin America. Finalists include Initiative, Optimedia, Carat and MindShare.

Copyright September 1998, Crain Communications Inc.

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