Adidas steps up multimedia activities in Europe

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The company is aiming to install throughout Germany 100 of the terminals which have been developed by Berlin-based Pixelpark, which Adidas appointed in 1994. Pixelpark claims to be Germany's first multimedia agency. "Multimedia activities are a step into the future. We are the number one in the German market and we demonstrate our role with our multimedia activities," says Michael Riehl, marketing manager for Adidas Germany.

Copyright December 1996, Crain Communications Inc.

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