AdKnowledge introduces online analysis tool

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AdKnowledge, an online ad serving and tracking company, introduced DataCompass, an online analytic processing tool for comprehensive analysis and reporting of advertising campaign data. DataCompass gives Web marketers hands-on control to dig into campaign data to spot trends. DataCompass strengthens AdKnowledge eAnalytics and the AdKnowledge System, designed to maximize the return on investment of Web marketing dollars and save time and money by automating the Web advertising process.

Copyright November 1999, Crain Communications Inc.

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