AdRelevance: Political parties skip Web ads

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Both the Bush and Gore presidential campaigns have made little use of the Internet for online advertising, according to a study being released on Oct. 30. The report by AdRelevance, a division of Jupiter Media Metrix, found most Web advertising was limited to the Democratic and Republican conventions. Republicans also ran a small campaign before the presidential debates in October. The study found that Democrats' entire online advertising effort consisted of one banner on Yahoo!, while Republicans used more than 20 banners across 35 sites.

Copyright October 2000, Crain Communications Inc.

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