Holiday Hospitality Corp., Atlanta, early next year will break separate media campaigns for its Holiday Inn Express and Crowne Plaza brands. The Express campaign is the first separate effort for that brand and will feature its breakfast bar and frequency program. The Crown Plaza campaign will highlight its 7 a.m. guaranteed check-in and feature a new tag: "The new address for the savvy traveler." Fallon
McElligott, Minneapolis, handles. Spending is estimated at $10 million.
Copyright November 1997, Crain Communications Inc.